Prairie Swine Centre

 Industry Partners

Prairie Swine Centre is an affiliate of the University of Saskatchewan

Prairie Swine Centre is grateful for the assistance of the George Morris Centre in developing the economics portion of Pork Insight.

Financial support for the Enterprise Model Project and Pork Insight has been provided by:

Author(s): Dr. John F. Patience
Publication Date: January 1, 2002
Reference: Proceedings of the 2002 Saskatchewan Pork Industry Symposium
Country: Canada


There are certain factors that can be looked at in order to determine what may be impacting the industry in the future. Global competitiveness must be maintained for Canada’s industry. Consumers are becoming increasingly aware of pathogens (such as E. coli), which leads to more concern (even though food is most likely safer today than ever before!). This will probably lead to technologies that allow for safer or better guarantees. Expectations of environmental soundness are also increasing, so technologies will emerge to address these issues. Animal welfare will be addressed to ease the minds of worried consumers. New technologies that help to achieve enhanced market access are likely to be desired. For any technology to be adopted, the farmer must first accept it. However, access to technology may be limited because farmers see it as providing a competitive edge, so therefore technology will likely be kept secretive.

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