Core Values and Beliefs
The accuracy of our research results and reputation of our knowledge are why we exist. There is no single
more important aspect of our business than this.
To the Canadian public, our scientific societies, and our funding agencies.
This includes our ‘Brand’ but is greater than that. Without a Reputation as a trusted resource we are but a
company without customers.
Our co-workers, partners and clients deserve our respect. These relationships are strengthened when
transparency, honesty and accountability are practiced by all.
To produce and distribute knowledge derived through original research, scientific review
and economic analysis.